Last month, to celebrate some of my newest products, I hosted a pop-up shop at Bulletin’s SoHo location on Prince Street, and it was a massive success! Bulletin, a chain of entirely female-run stores, donates 10% of their profits to Planned Parenthood, which perfectly coincides with my own mission to support the group through many of my designs.
Bulletin fills their boutiques with their favorite online merchandise created by women in order to give more exposure to smaller, internet-based businesses. At the event, many of my clothing pieces that benefit Planned Parenthood, as well as several of my stickers, phone cases, and enamel pins, were featured on the shelves and even in the store’s window display, the latter of which was particularly exciting.
Last year, Bulletin discovered my Instagram account and contacted me to see if I wanted to be a part of their feminist collective, and I of course said yes! The pop-up shop was held on January 20, 2018 and ran from 12-6 p.m. on the day of this year’s Women’s March.
As I was walking down the street on my way to the store, I actually saw a woman wearing THE CECILE TEE in honor of the Women’s March; the graphic tee appropriately says “DEFEND DON’T DEFUND.” At the store event, I was also able to reveal THE RUTH SWEATSHIRT (inspired by the one and only Ruth Bader Ginsburg), and we also offered on-site embroidery of Zeitgeist baseball caps, an interactive photo booth, a girl-power playlist, complimentary 3-D fashion illustrations, and of course, delicious cupcakes from Little Cupcake Bake Shop.
The pop-up shop also served as an opportunity for me to finally meet many of my wonderful customers, readers, and social media followers, who live on the East Coast, in person. It was an unforgettable experience chatting with people whom I’ve never met about The Zeitgeist and even my previous blog that some of them followed from the beginning.
I felt like I’ve known all of these people for years, and it was completely surreal to hear from individuals who regularly read my site and feel excited when I release a new product.
Some of my family and friends also came to the event, which was amazing. I have a lot of friends who are college students, entrepreneurs, and artists in NYC, and they all stopped by at various times throughout the day. After the event had finished, a group of about 15 of us went out to dinner afterwards at a restaurant called La Esquina, which truly deserves its own blog post.
When you first walk in, La Esquina appears to be a small, slightly claustrophobic indoor taco stand. However, once you open the doors against the back wall, you find yourself in a large basement with blasting music that serves incredible Mexican food. For dessert, my friend surprised me with a personalized cake from the NYC-based bakery Flour Shop, which was a sweet (literally) end to the night. Not only did it taste delicious, but it was also the coolest cake I’ve ever seen! I’ve included some photos and videos of it below.
Finally, it was an honor to collaborate with a store that specifically aims to support female entrepreneurs, small businesses, and philanthropic organizations that are essential to women and marginalized groups. It was also humbling to organize this event with Ali Kreigsman, the co-founder of Bulletin, who was recently featured in Forbes’ 30 Under 30. If you haven’t heard of Ali and her inspiring #GIRLBOSS attitude, you are seriously missing out and need to learn more about her ASAP!
Bulletin’s SoHo location can be found at 27 Prince Street New York, NY 10012. There’s also an awesome pizza joint right next door if you feel like grabbing a bite after supporting female entrepreneurs! To see more memories from this weekend, please scroll down 🙂 Xx